Tessa Lackey
Phone:
419.704.9546
Email:
Address:
181 Front Street Cygnet, Ohio 43413
My Resume
I'm a Digital Marketer with a passion for telling real, authentic stories.​​​
Education
Bachelor of Arts in Communication
The University of Toledo
2013-2017
In my Bachelor program, I focused on Broadcasting and Communication and obtained a minor in Sound Production and Design.
Some big projects I worked on:
- Creating an event plan for the Toledo Zoo
- Website design for Black Cloister Brewing Company
- Broadcasting classes such as TV Production and script writing,
- Produced spots on local arts events in the Toledo Area for Toledo's NPR affiliate.
Master of Arts in Strategic Communication and Social Media
Bowling Green State University
2022-2024
In my Master's program in addition to classes on social media, we focused on strategic communication, public relations, crisis communication, quantitative and qualitative research, advertising, audience research and analysis, and organizational communication.
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Some big projects I worked on:
- designing an advertising plan for The American Heart Association,
- developing a communication plan for Sherwin Williams,
- coming up with a communication proposal for ProMedica
- conducting qualitative research on parent's mental health during the pandemic.
Social Media Marketing Certification
Hootsuite Academy
2020
Taking Hootsuite's Certification in Social media helped me stay up-to-date on essential social marketing strategies and tactics to grow followers and engage with audiences.
Google Ads Certification
2024
Taking Google's certification helped me to stay up to date on the latest tactics Google has to offer to grow SEO and increase awareness of businesses to their target audience.
Work Experience
February 2022 - Present
April 2020 - February 2022
In my position at the UToledo Health,
I manage the social media strategy for the hospital using social media, on Facebook, X (Twitter), Instagram, and LinkedIn.
I manage website updates
Shoot and edit video, and on the for the University of Toledo as needed along with the hospital
I also host and produce the Prescribed Listening podcast
I also an in charge of our Culture Committee in the Marketing and Communications office.
At the beginning of the COVID-19 pandemic, churches in Northwest, Ohio were not able to hold in-person services and were forced to turn to online resources despite not having an online strategy. I worked with St. Paul's Lutheran Church to develop a social media strategy and continue services online, and they did not have to cancel one service because of this. I also designed an app and redesigned a website for them, developed and edited a podcast with the pastors. We catered to an audience searching for hope and relationships in their lives by tying in Christian beliefs to their current situation.
October 2018 - March 2020
As a Promoter for Biggby Coffee, I worked for a franchise owner with 25 locations in Ohio and Michigan. I organized events, and marketed the store through print and digital materials, and and managed community partnerships. I also developed their social media strategy through Facebook and Instagram.
June 2015 - June 2018
I worked at WTVG 13abc as an Audio Operator on the evening newscasts for the last two years of my bachelor's degree from 2015 to 2017. I worked with audio, lights, cameras and social media for the station, and operated audio in the live truck for offsite events.
Once I graduated I took on a role as a News Producer from 2017-2018 where I wrote the newscasts and formatted the show for air, created visual elements to make stories more appealing, and posted content on our website and social media.
Let's Get
Social
